Building Teams
How fractional executives find clients who need their experience
Make the business need recognizable before asking someone to recommend you.
Field Notes
Building Teams
Finding the operators, marketers, engineers and creative partners a young company needs next.
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Building Teams
Building Teams
How to find a creative strategist who understands your customer
Look for the reasoning behind the work, then give it a clear job inside your business.
Building Teams
Marketers: how to find a startup worth joining
Look beyond the title to the customer problem, the work you will own and the founder you will work with.
Building Teams
How to find an AI expert for a real business problem
Describe the work that needs to change, then look for someone who can test the right approach.
Building Teams
How to find a marketing leader before hiring full time
Decide which marketing decisions need an owner before choosing a part-time leader.
Building Teams
How to find a sales partner for your startup
Look for someone who can own the right customer conversations, not just promise access to a network.
Building Teams
How to find a strategic partner for your business
A useful partnership starts with a specific customer problem and a reason for both sides to care.
Building Teams
How to vet a growth marketer before you hire
Look beyond impressive charts to the decisions, context and contribution behind the result.
Building Teams
How to find an operator for your startup
Start with the work that needs an owner, then find the person who can own it.