Latest
How fractional executives find clients who need their experience
Make the business need recognizable before asking someone to recommend you.
Field Notes
Find the people who change your trajectory.
Practical guides on finding co-founders, partners, investors and collaborators, and on making introductions that actually go somewhere. From the team behind AME.
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Building Teams
How fractional executives find clients who need their experience
Make the business need recognizable before asking someone to recommend you.
Building Teams
How to find a creative strategist who understands your customer
Look for the reasoning behind the work, then give it a clear job inside your business.
Building Teams
Marketers: how to find a startup worth joining
Look beyond the title to the customer problem, the work you will own and the founder you will work with.
Building Teams
How to find an AI expert for a real business problem
Describe the work that needs to change, then look for someone who can test the right approach.
Building Teams
How to find a marketing leader before hiring full time
Decide which marketing decisions need an owner before choosing a part-time leader.
Smarter Networking
How to find a mentor for a real business decision
Ask for help with a decision, then let a useful working relationship develop.
AI Matching
AI networking assistants: contacts or introductions?
Decide whether you need to remember someone, find a route to them or meet someone new.
Building Teams
How to find a sales partner for your startup
Look for someone who can own the right customer conversations, not just promise access to a network.
Building Teams
How to find a strategic partner for your business
A useful partnership starts with a specific customer problem and a reason for both sides to care.
Building Teams
How to vet a growth marketer before you hire
Look beyond impressive charts to the decisions, context and contribution behind the result.
Building Teams
How to find an operator for your startup
Start with the work that needs an owner, then find the person who can own it.
Introductions
How to follow up after an introduction
Turn a thoughtful introduction into a useful conversation without chasing or pressure.
Introductions
Double opt-in introductions: a practical guide for connectors
Ask each person first, share only the agreed context and make the next step easy.
Co-founders
How to find a technical cofounder for the work ahead
Define the partnership before searching for someone who can build the product.
Co-founders
Cofounder trial period: test how you work together
A practical project brief and evidence-based review for deciding whether a promising partnership works in practice.
Introductions
How to get a warm introduction with a clear, useful ask
Choose the right person, make the fit clear and help your connector make an honest decision.